This year, 28 Gold ADDYs went to the professionals representing 6 different agencies—Dollarhide Film, Inc; Godwin Group; Kirkpatrick & Porch Creative; Mad Genius; Maris, West & Baker; The Ramey Agency; . Two Gold ADDYs were awarded to work submitted by Zach Hensley of Antonelli College. Fifty-nine Silver ADDYs were also awarded with two of those going to student work.

A big thank you to all of our sponsors: A2Z Printing, Comcast Spotlight, Service Printers, C Spire, Mississippi Business Journal, Production Services Association, DIG Creative Solutions, Hederman Brothers, PIP Printing and Marketing Services, and the AAF Past Presidents. Your support is much appreciated.

CONGRATULATIONS TO THE BIG WINNERS OF THE NIGHT:

BEST OF SHOW OVERALL
Harmony Farms Logo – Kirkpatrick & Porch Creative

BEST OF SHOW BROADCAST
Malone Scholarship TV Campaign – Kirkpatrick & Porch Creative for St. Andrew’s Episcopal School

BEST OF SHOW PRINT
”Discover Your All” Brochure – Agency: Kirkpatrick & Porch Creative for All Saints Episcopal School

BEST OF SHOW PUBLIC SERVICE*
MDH ‘Flu’ Campaign – Maris, West & Baker for Mississippi State Department of Health

MOSAIC AWARD
Hope Today Campaign – Kirkpatrick & Porch Creative for MadCAAP

BEST OF SHOW INTERACTIVE
Great American Steamboat Company Website – GodwinGroup for Great American Steamboat Company

GRAPHIC DESIGNER OF THE YEAR
Keith Fraser – Maris, West & Baker

ART DIRECTOR OF THE YEAR
Alecia Porch – Kirkpatrick & Porch Creative

COPYWRITER OF THE YEAR
Marlo Kirkpatrick – Kirkpatrick & Porch Creative

JUDGES CHOICE AWARD FOR PRODUCTION
Josh Schooler – The Ramey Agency

BEST OF SHOW STUDENT
Zacheriah Hensley

» Download the Winners Book

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On February 17, 2012, the American Advertising Federation of Jackson (AAF Jackson), the metro area’s only nationally-affiliated professional organization dedicated to the advertising industry, presented Mary Lee with the 2012 Silver Medal Award.

“The Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising,” said Becky White, president of AAF Jackson.  “The American Advertising Federation honors active individuals involved in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.”

Mary served on AAF Jackson’s board in several positions prior to becoming president in 2009 and was recognized as Club President of the Year. This year, she returned to serve as the Club’s Treasurer.

Upon completing her college education, Mary joined Neiman Marcus as a copywriter. In 1979, she returned to her hometown, Jackson, to Maris, West & Baker as Copywriter/Broadcast Producer. Her successes as a producer of multi-media campaigns at the local, regional and national levels resulted in numerous creative excellence and marketing awards for the agency’s clients.

Mary Lee moved back to Dallas in the mid-80s when she accepted the position of Copy Chief at Neiman Marcus, and later as Creative Director and Partner for Corporate Image, Ltd. By the mid-90s, The Limited, a national corporation headquartered in Columbus, Ohio, recruited Mary to serve as Copy Chief for the Express Division.

By the late 90s, she gained the Senior Creative Director title and a seat at ABD Group located in Chicago, where she was charged with managing the creative staff. In 2001, she returned to Jackson to serve as Advertising Director for The Partnership for a Healthy Mississippi. When Frontier Strategies was established in 2002, partners Quinton Dickerson and Josh Gregory, recruited Mary to be the agency’s Creative Director.

“In her 30 plus years of service to our industry Mary has crafted more words, supervised more artists and managed more writers than possibly any other individual in the history of the Jackson advertising community. She is known for her discerning eye and impeccable good taste,” said Maggie Clark, past AAF Jackson president and former AAF District 7 governor.

She has also been an active business leader and community volunteer. During Mary’s involvement in the Jackson Junior League she was integral in helping establish Mistletoe Marketplace. After having served on the board of directors of Community Animal Rescue & Adoption, Inc. (CARA), she continues to support the local non-profit, and is involved as a volunteer on several committees at Northminster Baptist Church.

Mary and her husband Joe reside on her family farm at Byram with their grandson, Nicholas Butler, and their eight dogs.

Congratulations Mary!

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When: Friday, February 17, 2012  |  6-10 pm

Where: The South  |  627 East Silas Brown Street, Downtown Jackson

Dress: Black and white cocktail attire

Registration is now closed.
We look forward to seeing you there!

Students, you can also have your portfolio reviewed by professionals who will be able to provide you with tips and ideas that will enhance your portfolio. If you want to have your portfolio reviewed, be sure you register on the form below and let us know that you will be bringing a portfolio.

Capital Gains will be on Saturday, February 4, 2012 in Jackson, Mississippi, at Belhaven University in the Bitsy Irby Visual Arts and Dance Center located at 1500 Peachtree St. where Euclid Ave and Peachtree intersect.

Check-in begins at 8:30 a.m. and sessions will begin at 9:30 a.m.

Deadline for Registration is January 31, 2012.

Educators, click here to register.

Go to www.addycompetition.com to setup your account and record your entries.

ADDY Rules and Categories

ADDY Student Rules and Categories

The audience interacted with the panel members in lively discussions about the implications of managing the message in social media applications and what happens when comments from “friends” and “fans” are negative. All agreed that the forum must be open for all opinions, and that these social networks are good ways to get a feeling about their constituents’ opinions on certain issues.

One of the most important uses for social media in a campaign at this time is to develop and expand the candidate’s grassroots campaign and outreach. Once in office, it’s important to use this communications base to stay in touch with constituents and continue to build that grassroots network. Elections are won and lost at the grassroots level, and social media now offers candidates effective ways to build and maintain those relationships. Many candidates now have official office and campaign staff members whose sole responsibility is interactive and social media—these channels have become that important.

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If you painted furniture for the sale, stay tuned for information on where to bring it next Thursday.

Ten sponsors — Maggie Clark Media Services, PC Data, Thomas O’Brien and Friends, Godwin Group, WDBD-Fox40, Mad Genius, Radio People, Johnny Maloney & Friends, Jackson Paper, and Message Point Media — fielded teams competing for bragging rights and prizes. The Thomas O’Brien and Friends team scored first place, while the PC Data and Godwin Group teams took second and third place, respectively. No one went home empty-handed, though, as Mississippi Tourism and a host of other local supporters provided player gifts and souvenirs.

The tournament was made possible by the generosity of multiple sponsors. They included tournament sponsor Maggie Clark Media Services, hole sponsors Eubank and Betts, Magnolia Federal, WAPT, Maris West & Baker, and Service Printers, and golf cart sponsor Message Point Media. Proceeds from the tournament totaled around $3,000. AAF Jackson programs include advertising education, public service advertising projects, and advertising excellence; all funds raised will be used to sustain these and other programs throughout the year.

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Thanks again to Austin for joining us for our September meeting!

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