Free for AAF Jackson Members
$35 for Non-Members | Lunch included

In an ideal world, there would be a planner on every account at every advertising agency and at every company that sells products to people for their own use. 
But that just is not economically feasible in a lot of cases.  This day-long seminar will start by explaining how planning fits into the mix of work, then outlining some of the planning tools used most often, and finishes the day with some creative exercises.