The American Advertising Federation of Jackson (AAF Jackson) presented its 2013 ADDY Awards for advertising creative excellence Friday night, February 8, 2013 at The South. This annual awards presentation was attended by more than 110 individuals from local advertising, marketing, graphic design and media businesses.
Of the 202 entries received by AAF Jackson, 21 Gold ADDY Awards, 24 Silver ADDY Awards, 1 Student Gold ADDY Award, and 3 Student Silver ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy. Gold and Silver ADDYs were awarded to Creative Distillery; Frontier Strategies; GodwinGroup; Kirkpatrick & Porch Creative; Mad Genius; Maris, West & Baker; Palmtree Productions, Inc.; Roberts Creative Group LLC; The Ramey Agency; and Think Webstore. Student Gold and Silver ADDYS were awarded to Belhaven University students: Kristen McCann, Dennis Self, Ana Iverson, and Mallory Shields.
Top awards of the evening went to the “Best of Show” winners. Mad Genius was the top winner with Best of Show Overall and Best of Show Digital for its “Fear the Okra” campaign done for client, Delta State University. The Ramey Agency captured the Best of Show Broadcast for its client BankPlus’ with the “Eli” TV Campaign. GodwinGroup garnered Best of Show Print for its ProTe HealthCare Magazine Series, done for client, Butler Snow. Kirkpatrick & Porch Creative received both the Best of Show Public Service and Mosaic Award for Botswana Orphan Care Center’s “Ray of Light” brochure. Best of Show Student went to Kristen McCann from Belhaven University for her “Apple Spider” entry.
The three ADDY judges each recognized an entry for Judge’s Choice: The Ramey Agency received two – one for the Blues Roadtrip Box done for MS Development Authority and one for the MS Children’s Home Services (MCHS) Campaign; and Maris, West & Baker received one for their “Confirmed Vegetarians” poster done for 4505 Meats.
The “Best of Show” individual awards went to: Graphic Designer of the Year – Alecia Porch with Kirkpatrick & Porch Creative; Art Director of the Year – Keith Fraser with Maris, West & Baker; A People’s Choice Award was given to Maris, West & Baker for their “Confirmed Vegetarians” poster done for 4505 Meats.
The American Advertising Association’s ADDY Awards competition is sponsored by AAF Jackson, a member association comprised of advertising and media professionals. Proceeds from the ADDY Awards help support AAF Jackson’s educational programs, public service projects and proactive government relations efforts.
The ADDY Awards is a three-tiered national competition conducted annually by the American Advertising Federation. Local winners will next compete at the District level in Jackson, Miss., on April 19, 2013. District winners proceed to compete on the National level in Phoenix, Az., in June. The ADDY Awards competition is the advertising industry’s largest and most representative competition for creative excellence.