AAF Jackson welcomed Michelle Zung, Technology Evangelist at Microsoft Advertising, as our featured speaker at the January membership meeting. Michelle presented insightful and useful information about the many screens in our lives-TV, computer, tablet and smart phone-and how we relate to them, integrate them into our lives and make them relate to each other. Whether we are entertained by the screens, informed by them, become productive with them, our age and experience have a lot to do with how we relate to the screens. As marketers, we must challenge ourselves to develop appropriate content for each screen and its use by the primary audience. Michelle’s presentation provided everyone in the audience with excellent food for thought that many will employ in new projects for clients.
Michelle has shared her presentation resources and they can be downloaded using the links below: