Spring Programs Lineup Announced

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AAF Jackson Spring Programs will include:

March 20 |  11:30  |  @ Table 100
“All About Native Advertising” with Brian Honigman

ALL ABOUT NATIVE ADVERTISING

As consumers continue to get inundated with banner ads, pre-roll video ads, pop-ups and other types of disruptive advertising, the easier it is for them to ignore a company’s ads altogether. This wastes millions of dollars in advertising that consumers simply don’t remember. Native advertising is a rising medium for businesses to reach the right consumers organically in the editorial feeds where they regularly consume content. These native ads feature a brand’s content like articles, videos, photo and more in various forms like Twitter’s Promoted Tweets, promoted videos on Forbes, BuzzFeed’s Feature Partner content, sponsored articles on Mashable, Yelp’s Sponsored Listings and others. It’s important to understand this shift in consumer behavior, why it’s effective for businesses, how it can be measured and to see examples of companies already using this new form of advertising well.

About Brian Honigman:

Brian Honigman is a marketing consultant and a freelance writer, identifying the problems and opportunities plaguing brands and startups to better align their goals with social media, content marketing, content creation, guest blogging, search engine optimization, public relations and more. His current and past clients include Sumall, Toyota, Forbes, Callaway, Poptip, Gypsy Warrior, Dell, Citibank, Jumplead, Contently, Ebyline, Newscred, Hubspot and others. Brian is also a frequent contributing columnist for Mashable, Forbes, the Next Web, the Huffington Post, Entrepreneur Magazine, HubSpot, Yahoo, Business Insider, Ad Council, KISSmetrics, Social Media Examiner and other publications. To date, he’s received 95,000+ shares of his articles across 29+ publications.

Previously Brian was the Digital Marketing Executive at Marc Ecko Enterprises. He oversaw Ecko’s global social media strategy for the company’s eight fashion brands, SEO strategy and managed a team of marketers and designers. Prior to Ecko, Brian was the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh and a Writing Contractor at Branding Brand, a mobile commerce agency.

Brian has appeared in the press as a recognized source on marketing in the New York Times, Forbes, Social Media Examiner, Business 2 Community, Luxury Daily and elsewhere. He’s done speaking engagements at UNICEF, HubSpot, Entrepreneur Magazine and on HuffPost Live about the ever changing digital landscape.

 

April 17  |  11:30  | @ Table 100
“Why do high quality designs have trouble finding an audience when poor design is celebrated?” with Jon Bell

Come join Jon Bell, lead designer on Office Mobile and previously of Windows Phone’s design team, as he addresses one of the most vexing challenges in product design today.

 

May 8 |  11:30  | @ Table 100
“Marketing to a Diverse Audience” with Bill Imada

Bill Imada of IW Group will speak on:
* Our changing world
– And, why we need to change along with it
*Our ever-changing demographic profile
– And what this means for the advertising and marketing industries
* Turning conventional wisdom on its head
– And what that means for the way we communicate in the future
* The power of the minority-majority
– The changing profile of America today and tomorrow
Examples of what advertisers are doing to reach
– African Americans/blacks
– Latinos/Hispanics
– Asian/Pacific Islander Americans
– LGBT
– Women